Step into the creative world of my marketing mind.

I am a strategic marketer passionate about creating impactful campaigns that drive growth for businesses. Throughout my career, I've worked with renowned companies like Thrive Global by Arianna Huffington and Warner Bros. I’ve also worked with high-growth businesses such as Hot 8 Yoga, Mindvalley, Panzura, and more.

Campaign Strategy | Brand Identity | Paid Advertising | Content Creation

  • Thrive Global: Mental Health Awareness Month Digital Marketing Campaign

  • Hot 8 Yoga: Email Automations that Increased Purchases

  • Thrive Global: Mental Health Awareness Month Pledge

  • Thrive Global: Tuesdays With Tess Customer Marketing Campaign

  • Hot 8 Yoga: Holiday Campaigns

  • The Coaches Collective: Branding and Content Creation

  • Warner Bros: International Digital Marketing Campaigns

  • Hot 8 Yoga: Manage Organic and Paid Social Media (High Engagement and Growth)

  • Mindvalley for Business : GTM Strategy

  • Warner Bros: SCOOB! Digital Marketing Audit & Recommendations

  • Panzura: Identified and nominated Panzura for prestigious industry awards

  • Dr. Lara Pence: Social Media Management

  • Thrive Global: Challenges Adoption and Engagement Campaigns for Customers

Let's chat

Lifecycle Marketing Campaigns

Customer journeys, email marketing, CMS integration (Hubspot, Klaviyo, Sailthru), user segmentation, A/B testing, analytics, and more…

Created adoption and engagement email campaigns for over 50 clients during my time at Thrive Global.

Developed and executed User Acquisition strategies for Walmart, Takeda, Levi's, and other clients while at Thrive Global.

Led marketing strategy at Hot 8 Yoga, increasing customer retention and acquiring new clients.

I’ve never been one to brag about myself so I’ll let some of the people I’ve worked with do the talking…

  • "Jess is one of the finest individuals that I've ever had the honor to work with. She is not only incredibly personable but also extremely talented and detail orientated. During our time together we created and executed on multiple new events that generated in excess of $7,000,000 in net new pipeline. Her attention to detail was what empowered us to be successful, her execution and creativity is what got us to the next level. "

    Chase Connor

    Mid-Market Account Manager, Altium®

  • "Jessica is smart, creative, resourceful and amplifies everything she touches and the teams she works with. She was a standout from the start, peers and leaders sang her praises and I was fortunate enough to work with her and see her in action. She brings a lot of passion to her work coupled with strong communication and creative chops and incredible attention to detail. Any team would be lucky to have her."

    Ali Benben

    Director of Lifecycle Marketing, Kickstarter

  • "Jessica worked for us for several years. She loves learning and you never have to teach her twice. Jessica delivers her projects on time and does what she commits to. She is a huge asset to any team. We miss working with her and would always welcome her back!"

    Jill Stelfox

    Global CEO | Leader in Cloud Tech | Creator of NFL’s NextGenStats | 2021 Transformational Leader of the Year

  • "Jess is a thoughtful, reliable, and supportive teammate. I knew I could always count on her to produce high quality work, meet deadlines, and turn around customer marketing asks quickly and efficiently. She is very creative and able to think outside of the box to create solutions for key customer needs. Anyone who gets to work alongside Jess is extremely lucky!"

    Rachel Smith

    Customer Success Manager, Thrive Global

  • "Jess' outstanding work ethic, great attitude and willingness to do what it takes to deliver excellence makes her a pleasure to work with. She has a keen grasp of what works, and she knows how to deliver."

    Petra Davidson

    Executive Communications, Cisco

  • "I often thought of Jessica as a professional I could always rely upon to get the job done. I have constantly felt Jessica was one of the best team mates I've ever had the privilege of working with."

    Julia Cu

    Executive Assistant to the CEO, Panzura

  • "Jessica is outstanding, dedicated to her work and just a great person. She is willing to take on the hard tasks and comes through with excellent results. It was my pleasure to work with her. "

    John Venezio

    SVP of Revenue & Delivery Operations, AgileThought

  • "I worked with Jessica for the better part of 3 years across a variety of different projects at EDGY Inc. Her ability to quickly grasp business objectives as they relate to Marketing functions was commonly a key driver for client revenue growth and marketing velocity. Jessica is a true asset to any marketing team and is all around a pleasure to work with. "

    Scott Henningsen

    VP of Marketing, StartStak

  • "Jessica is an A+ person if you are looking for an individual with a growth mindset, and the grit to take on new challenges. She never enters a conversation with a problem without having a few ideas on how to solve it. Truly one of the most passionate, empathetic, and kind people I have worked with."

    Shelby Stefox

    Director of Client Strategy, Operations, & Events, EDGY

  • "Jessica has played a major role in our organization by designing marketing collateral to promote WiST. Thanks to Jessica, WiST is reaching thousands of women who are interested in or involved in the sports tech industry. "

    Lydia Hanewich

    Sales Enablement, Duco

  • "Jess is an absolute pleasure to work with. Focused, Driven, and just cranks out excellent work."

    Glen Shok

    VP of Marketing, Netgate

283% increase in audience reach

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156% increase in monthly sign-ups

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87% increase in weekly average users

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contributed to 7,000,000,000 in net new pipeline

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283% increase in audience reach • 156% increase in monthly sign-ups • 87% increase in weekly average users • contributed to 7,000,000,000 in net new pipeline •

Field Marketing (Events)

Events, webinars, roadshows, and all that jazz to drive revenue, partner engagement, and customer satisfaction.

  • Launched Panzura’s alliance webinars with partners like Google, IBM, and Microsoft Azure, and organized participation from customers like Disney in roundtable discussions.

  • I plan and execute all of Hot 8 Yoga’s events, including influencer meetups and initiatives focused on customer acquisition. I successfully launched two new studios in NYC and San Francisco, organizing multiple events with 100-300 attendees and converting over 50% into founding members. The studios opened its doors with 200+ members due to the impact of experiences and digital advertising that I led.

  • Managed logistics, speaker presentations, and marketing materials for corporate events such as Sales kick-offs, as well as tradeshows including Autodesk University, Gartner, and others.

  • Handled the procurement of swag, booth setup, and memorable giveaways for events.

  • Developed pre-event and post-event marketing materials, including landing pages, invitations, social media posts, and more, to effectively guide the audience through the marketing funnel.

Additional Skills/Services

website creation

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copywriting

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graphic design

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SEO & paid ads

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analytics

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pitch decks

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website creation • copywriting • graphic design • SEO & paid ads • analytics • pitch decks •

I’ll brag about myself for just a moment…

  • Started as a manager on the marketing team reporting to the marketing director. After a year I was promoted to lead the marketing team and report into the CEO of the company.

  • I earned a promotion to Customer Marketing Manager within just 6 months for consistently surpassing expectations.

  • I advanced from an intern to a marketing associate and eventually to a Field Marketing Specialist, recognized for driving growth and demonstrating strong dedication.

  • During my time at Thrive, I earned this award for crafting a go-to-market strategy that significantly boosted growth and revenue.

  • During my four years at Cal Poly, I consistently achieved Dean's List status and was commended for maintaining an outstanding GPA above 3.8.

  • Another passion of mine is yoga. I currently teach at Hot 8, and I absolutely love sharing this practice with the community.

  • I graduated Summa Cum Laude from Cal Poly SLO which is the highest academic distinction you can earn.

Get in touch

Thanks for taking a tour through my marketing mind. This was just a little sneak peek of what I’ve worked on. If you’d like to dive deeper into my experience, email me!